SEO Scottsdale, AZ
Why You Should Invest in SEO Services for your Scottsdale Business
Are you looking to maximize your local business’s visibility and success with SEO services in Scottsdale, AZ? You need your website to show up at the top of search engine results pages, but you don’t have the time or resources to do it yourself. Your websites position (ranking) in these search engines can have a major impact on your bottom-line and the overall success of your business
SEO (search engine optimization) is one of the most important aspects of online marketing, but it’s also one of the most complex and time consuming. Most small businesses don’t have the time or resources to do it properly.
How We Can Help You
Scottsdale Website Design provides high quality SEO service for all types of businesses. We can help you rank your website at the top of search engine results. We use only the latest techniques and strategies, so you can rest assured that your website is in good hands. Investing in local SEO has many tangible benefits. Here are just a few of the benefits of working with an experienced marketing team.
- It can help you target potential customers in your area.
- Improve your online presence through organic search engine rankings.
- Drive more traffic, more calls and more conversions.
Get an Edge on the Competition
An optimized SEO strategy can help you lead the pack in your Scottsdale area. With targeted local SEO services, your business can stand out from nearby competitors and show up first in organic search results, so potential customers see you first. This improved visibility can also lead to better brand recognition for your company, giving you an edge over competitors who are not investing in SEO services.
Target Customers in Your Immediate Area
Local SEO services can be particularly beneficial for businesses that rely heavily on local customers. Without a presence in local search results, you might miss out on people searching for products or services offered by your company in the Scottsdale area. With targeted local SEO, you’ll gain significant visibility when potential customers search for those terms in their area. Investing in Scottsdale-specific marketing efforts will help ensure relevant keywords reach the right audience and drive more leads from potential customers who are more likely to convert.
Reach Mobile Users Easily and Effectively
Search engine optimization (SEO) can be an especially effective tool for reaching mobile users looking for businesses nearby. Mobile devices are rapidly becoming the primary way people use the internet, and many mobile searches have local intent. People tend to search for “what” they want (a product or service) and “near me” as opposed to inputting a particular city or area. Investing in local SEO is the best way to ensure your business shows up when potential customers are searching for your products and services near them. When it comes to building local traffic through SEO, we are your go-to partners.
Improve Site Rankings with High-Quality Content and Keywords
As part of your local SEO services, an experienced team can help you create unique content for your website. This includes optimizing existing pages for relevant keywords and making sure all content is written in a way that helps potential customers find your site easily. A rigorous focus on high-quality content should be fundamental to growing any Scottsdale business– one that employs local SEO services more so. By focusing on the human element of what people are looking for (answers to common questions, etc.), local SEO experts can guide search engine results in favor of businesses like yours. This involves incorporating the search intent and keywords into the site’s text (copy), links, images, and video. It also involves generating new, relevant, high quality, highly-targeted blog posts on an ongoing basis.
Take Advantage of Opportunities to Target Locally
Local SEO services offer more than just optimized webpages. Building high quality backlinks from authoritative websites is very important. Strategically positioning your business’s messages to target potential customers helps it stand out from its competitors and establish itself as a leader in that niche. Additionally, targeting locally encourages customers to visit your business in person or call directly (instead of only looking at it online).
How Our SEO Process Works
When it comes to finding an SEO company, there is a lot of information available (most of which is confusing, misleading or just plain inaccurate). At Scottsdale Website Design™, we do things a little bit differently. We know that you want tangible, measurable results for your hard earned money, not ambiguous, empty promises and slick sales talk. Some SEO companies will use tricks and gimmicks to temporarily boost your sites ranking for certain keywords. These are often referred to as “black-hat” SEO tactics, and in the long run they will hurt your ranking more than it helps. At Scottsdale Website Design™, everything we do is strictly above board. We use strictly “white-hat” techniques (AKA. Google approved and safe strategies) to help build your natural search engine ranking.
In order to create the best possible results for our clients, we follow a systematically five-step process to build your ranking in major search engines like Google, Yahoo and Bing.
Step 1 - Keyword Research and Analysis
We start by helping you determine which keywords and phrases you should be trying to rank for. By using powerful tools and systematic research methods, we can use real world data to find out what words will product the most traffic for your business. People are often very surprised to learn that the words they thought would be the most profitable and productive really aren’t. For instance, let’s say you run a tennis school and you thought that “learn tennis” was the word you really wanted to rank well for on Google. However, it turns out that “tennis school” will bring you almost twice as much traffic to your website. This is why it’s so critical to make sure you’re targeting the most effective keywords possible. We can help you do just that.
Step 2 - Optimizing Your Site
Next we go through your website and optimize the various pages make them rank well for the keywords you’re targeting. This is a very important process and takes a knowledgably, experience professional. There is a lot of bad information floating around about what will make a web page rank well in search engines like Google. We cut through all the myths and hearsay to produce tangible measurable results for you.
Step 3 - Create New Content Every Month
Adding high-quality blog posts to your SEO and search engine strategy is an important part of staying competitive in today’s digital landscape. Search engines prioritize results that are useful, relevant, and up-to-date. As such, it’s important to constantly be creating new content that not only provides useful information to readers but also optimizes for SEO. At Scottsdale Website Design™, we offer highly-targeted blog post services that help you reach the goals of your SEO campaign. Adding new, targeted blog post on an ongoing basis help show search engines that you’re authoritative and a trusted source of information.
Step 4 - Build Inbound Links (AKA Backlinks)
Every time another website links to yours, Google looks at it as sort of a vote for your website. It’s critically important to not just have sites linking to yours, but to have the RIGHT websites. We work to build high-quality, inbound links (AKA backlinks) from relevant sites to help boost your search engine ranking. This is extremely important to your overall ranking. You do need a lot of backlinks but only if they are high quality. Links from low-quality or spammy websites can actually hurt your ranking.
Step 5 - Monthly Reports
You want to see the results your getting for your SEO investment. That’s why we provide you with ongoing monthly (or even weekly) reports about how your website is ranking, where you’ve improved, and what still needs work. These detailed SEO reports have a lot of very useful and relevant information to help you evaluate how effective the SEO process has been for your site.
Step 6 - Rinse and Repeat
It’s important to know that there is no instant fix for your search engine ranking. It takes a consistent, ongoing effort to actually improve your ranking in a meaningful and tangible way. Some SEO companies will use gimmicks to try and trick the search engines into ranking your site higher, but these are very temporary and will ultimately hurt you in the long run.
Ready To Start Growing Your Business and Find More Customers?
Contact us today if you’d like to learn how Scottsdale Website Design™ can help improve your website’s search engine ranking. Get a free SEO review and a proposal on how we can boost your traffic and bring in more customers through SEO.
We specialize in SEO for small businesses in Scottsdale and event nation wide. We offer a wide variety of SEO services that are designed to help you grow your business. We look forward to hearing from you!