SEO Glossary & Terms

A

Analytics

Analytics is a crucial aspect of SEO, encompassing the systematic collection, examination, and interpretation of data to facilitate informed decision-making. It is instrumental in measuring past performance and determining future strategies.

AJAX

AJAX is a programming technique that updates web pages without reloading, improving user experience. AJAX updates web pages in the background without reloading, enhancing user experience.

Artificial Intelligence (AI)

Artificial Intelligence (AI) refers to computer technology that enables machines to learn and make decisions without human intervention. In the context of SEO, AI can help improve the analysis of large data sets and optimize search results for better performance.

Algorithm

Search engines use an algorithm to deliver relevant search results to users by analyzing various factors and signals associated with web pages. These algorithms are updated regularly to enhance the accuracy and relevance of search results.

Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) is an open-source HTML framework that delivers fast-loading web pages on mobile devices. AMP is a criterion for gaining visibility in the news Top Stories carousel.

B

B2B

B2B refers to transactions between businesses. B2B SEO targets professional decision-makers with a longer buying cycle and expensive products/services.

Backlink

A backlink is a relation from another website to your website. SEO is important because it can boost your website’s credibility and visibility.

Black Hat

Black Hat SEO unethical practices against Google’s Guidelines, resulting in penalties or removal from Search.

Black Box

The black box in SEO refers to a complex computer program with confidential processes only observed by inputs and outputs.

Bounce Rate

Bounce rate refers to the proportion of website visitors who navigate away from a site after only viewing a single page.

C

Cache

The cache is a technology that temporarily stores web content, such as images, to reduce page loading times.

Canonical URL

A canonical URL is an HTML element that reduces duplicate content by specifying a preferred website URL for SEO.

Competition

Competition in the context of SEO refers to two types:

1. Direct competitors: Those who sell similar products/services and target the same audience.

2. SEO competitors: who compete for the same keywords and search visibility but with different offerings.

CSS (Cascading Style Sheets)

CSS is a style sheet language describing how HTML elements should appear on webpages and adapt to different devices.

D

Deep Link

A hyperlink that leads users to a specific webpage or content within an app.

. In mobile apps, deep links open a particular feature or screen, aiding app indexing for better search visibility.

Dead-End Page

A Dead-End Page is a webpage with no outgoing links, leading users to a dead-end. It negatively impacts user experience and SEO.

Domain

A domain is a website’s address, such as www.example.com. It’s a unique online identity and influences branding and search rankings.

De-Index

De-index refers to removing a website or webpage from search engine results voluntarily or as a penalty for violating guidelines. It’s also known as delisting.

E

E-commerce

E-commerce refers to the buying and selling of products or services online. It involves various digital marketing strategies to attract and convert customers, including SEO.

External link

External links are hyperlinks from one website to another. They impact SEO by indicating website authority and relevance.

Engagement Metrics

Engagement metrics are the measurements used to assess how users interact with web pages and content. Examples of engagement metrics include:

• Click-through rate.
• Conversion rate.
• Bounce rate.
• Time on page/site.
• They were returning visitors.
• Frequency.
• And dwell time.

F

Featured Snippet

A Featured Snippet is a special box above search results that summarizes information in response to certain queries. This feature includes the publication date, page title, link to the webpage source, and URL.

The Fold

In web design, the fold refers to the part of a webpage that is visible to the user without requiring them to scroll down.

First Link Priority

First Link Priority is an SEO concept that suggests Google considers the first link’s anchor text to a page more influential.

Footer Link

Footer links refer to links that appear in the bottom section of a website. They are an important aspect of website navigation and can improve user experience.

G

Google Analytics

Google Analytics is a free web analytics program that helps track audience behavior, traffic sources, and content performance.

Guest Blogging

Guest Blogging is a link-building strategy where you create valuable content for other websites in exchange for a backlink to your website.

Googlebot

Googlebot or search engine bots is Google’s web crawler that finds and indexes new websites and pages by following links.

Google Search Console

Google Search Console is a gratis tool that helps website owners monitor their site’s indexing and performance and receive manual action notifications.

H

Heading

The “Heading” in SEO Glossary refers to the HTML heading tags (H1-H6) that separate content into sections based on importance. Using these tags naturally and incorporating target keywords may benefit a small SEO.

HTML

HTML is code used to create webpages. HTML tags can improve SEO by helping search engines understand site structure and content.

Hub Page

A Hub Page is a centralized resource dedicated to a specific keyword or topic, continually updated and linked to, with outbound links to relevant pages. It serves as an authoritative source of information and improves SEO.

I

Inbound Link

The Inbound links is a hyperlink from an external website that leads to a page on your website, also known as a backlink.

Image Compression

Image compression is crucial for optimizing website performance and improving user experience. Limiting the file size of images can minimize load times, leading to faster page speeds and increased engagement.

IP Address

An Internet Protocol (IP) address is a distinct numerical label entrusted to every device connected to the internet. In the context of websites, there are two types of IP addresses:

1. shared IP address

2. dedicated IP address

Internal Link

Internal links direct users from one page on a webpage to another page on the same website. They are important for user experience and search engine optimization (SEO).