Every business — large, medium or small — needs search engine optimization. Often referred to simply as SEO, this program is designed to make your business’ website do what you want it to do: make it easier for customers to find you.
What is SEO?
To put it simply, SEO can be defined as an ongoing marketing program for your website. When properly done, SEO for Scottsdale businesses helps get your ranked for keywords and phrases that are both valuable and specific for your business.
This funnels more traffic to your website. While not all traffic to your website will translate to more customers, the vast majority of people learn about the businesses they frequent by doing a Google search.
Why SEO Isn’t as Simple as it Seems
It makes sense that if you own an Italian restaurant in Scottsdale, your SEO would involve little more than throwing together a few keywords and phrases related to what you have to offer. The reality, though, is far more complex than that.
A more accurate description would be to think of SEO like you would if you were going to the gym to work out. If you go to the gym just once, you won’t see any results. Instead, it requires time, effort and consistency in order to reach the goals you’ve set.
Google, the undisputed search engine leader, is constantly changing and tweaking the way it displays content and the algorithms it used to do so. Unless you are able to stay on top of the latest developments for the tech giant, there is little hope of your business ranking high enough in the search results to be seen by lots of people.
In order to be consistent, an SEO program requires that you have the time to devote to it. Not only will you need to keep up on the latest trends and developments in SEO, but you’ll also need the skills to apply that knowledge to your website in a way to delivers the results you intend. Otherwise, you could find yourself spending hours trying to learn these skills only to learn that the changes you’ve made to your business’ website are not translating into the metrics you’d hoped to see.
Build Your Brand — With Scottsdale SEO
One of the best ways to let potential customers get to know your business is by opting for a consistent SEO program. This type of strategy can boost the credibility of your business, as well as awareness of the industry and even help it become known as an authority.
One of the goals for Google when the company updates its algorithms is to improve the user experience. This means that by following the latest updates and tips, the people who find your website will discover a business that offers content and information that is valuable, professional and informative.
The strategies that make up a solid and robust SEO program are all based on techniques that are extensively researched, ethical and consistent. Ensuring your website is optimized for mobile devices, building relevant and valuable links, well-researched keywords and phrases and blogging are just a few examples of the types of techniques that go into a consistent SEO strategy.
When your business’ website has high-quality content, such as the type mentioned above, Google begins to trust it. Over time — and with lots of consistency — a positive cycle of traffic, sales conversions and an increase in the search engine results page (SERP) rankings, Google learns that business is an authority on its subject.
SEO Best Practices Matter
Many businesses think they only need a website, and then their traffic — and customers — will start to flow. However, even the best-looking website won’t be able to generate the results you envision if it wasn’t built with SEO best practices in mind.
One of the most common mistakes that businesses make is that they don’t structure their websites, so they are friendly to the search engine crawlers. Rebuilding a new website from the ground up might sound like a daunting task, but doing so could be required, so Google can properly index the various pages.
SEO for Scottsdale Businesses
Choosing a professional SEO program for your Scottsdale business has many benefits. It provides a trained set of eyes that can objectively and meticulously comb through your website to ensure that it is SEO ready.
By relying on the professionals, like the ones at Scottsdale Website Design, means you can basically set it and forget it. They have the time, knowledge and skills to not only develop a winning SEO program, but to evaluate the metrics to ensure that your business is getting the consistent results you want.