What is the Role of SEO in a Company’s Marketing Plan

Scottsdale Website Design | SEO |  Web Design Phoenix | What is the Role of SEO in a Company's Marketing Plan

Are you a business owner who’s looking for more website traffic and more customers? It’s no secret that getting more website traffic is key to growing your business. But it can be tough to know where to start, or even how to improve things once you’re up and running. SEO is the answer and we’re going to show you how it all works. So get as we dive right in.

We’re going to look what is the role of SEO in a company and why SEO should be an essential part of your marketing efforts.

How SEO Works for Businesses

Search Engine Optimization, or SEO for short, is a strategy for improving the ranking of a website on search engine results pages (SERPs). The aim is to increase visibility and organic traffic to the site. By optimizing the site content, structure, and code, as well as developing off-site SEO tactics, businesses can improve their chances of appearing higher up in SERPs for relevant queries.

This can result in increased brand awareness and authority, along with generating leads and sales from potential customers who may not have otherwise found the company. For this reason, it’s important to understand what role SEO plays in marketing campaigns and how it can be used to achieve your business goals.

What Is SEO and Is It Different then Digital Marketing

Search engine optimization (SEO) is a practice that helps digital marketers increase the visibility of a website in search engine results pages. SEO is different than digital marketing because it focuses on organic traffic or users who are more likely to convert due to coming from search engines.

To increase organic traffic, an SEO strategy might include targeting relevant keywords, optimizing web pages, using helpful keywords, and constantly adding quality content and various off page SEO strategies.

Essentially digital marketing tactics are broader and involve all types of digital media channels. This can include paid advertising like PPC, banner ads, and more.

SEO on the other hand ensures that your website has a robust presence in the SERPs that drives qualified leads that you would have otherwise missed out on with digital marketing alone.

Why SEO Is Important for Businesses of all Sizes

Having good SEO is imperative for businesses of all sizes. If a business doesn’t have good search engine optimization in place, they are likely not reaching as many potential customers as it could be, resulting in lost business.

A good SEO company can help to increase your online visibility by implementing proven SEO tools and strategies such as researching keywords and crafting great share-worthy content that speaks to your potential customers.


This can help to drive targeted traffic to your website, and boost on-page conversion rates. Unlocking the power of good SEO will ensure businesses stay competitive in the ever-changing digital landscape.

While you can try to manage your own SEO, it’s important to remember that it can be fairly technical and the search algorithms are ever-evolving. It may be worth your while to work with a good SEO agency. These SEO companies know what works and what doesn’t.

Scottsdale Website Design | SEO |  Web Design Phoenix | What is the Role of SEO in a Company's Marketing Plan

It All Starts With an SEO Audit

An SEO audit is a comprehensive review of a website’s structure, content, and performance in search results pages. The purpose of an audit is to identify issues that are hindering organic search visibility and to provide actionable recommendations for improving the website’s overall SEO performance.

The first step of an SEO evaluation is to assess the site’s current performance in organic search. This includes looking at the website’s domain authority, overall keyword rankings, and the amount of organic traffic that it receives from search engines like Google.

Once this initial assessment has been made, an SEO evaluation should identify any technical issues that are preventing a website from being indexed by search engines.

These issues include missing titles, duplicate content, and broken links which need to be addressed for a website to start showing up in search results pages.

The last step of an SEO evaluation is to analyze the content on a website and identify any opportunities for optimization. This includes improving meta descriptions, optimizing images and videos, creating alt text for images, and improving internal linking. All of these steps can help to increase rankings on search engines by making a website more relevant and useful for potential customers.

By conducting an SEO audit and implementing the recommended optimization strategies, businesses can ensure that their websites are visible on search results pages and drive relevant traffic that is likely to convert into leads.

How Companies Can Implement Effective SEO Strategies

Search engine optimization (SEO) is an important strategy for directing traffic to your business website. To get the most out of their SEO campaigns, companies must ensure that researching the best keywords is at the forefront of their strategy (more on that soon).

Not all SEO companies provide comprehensive keyword research services which mean businesses should look out for this when outsourcing their needs. A company that provides keyword analysis as part of its service portfolio can greatly help with creating SEO strategies that work.

Once you finished researching your keywords the next step is on-page optimization and backlinking.

How To Leverage Local SEO

Local SEO is becoming increasingly important for local businesses. Many SEO companies miss this important point. Your SEO team needs to make sure that you’re using a customized SEO strategy that focuses on local search results.

Local SEO (Search Engine Optimization) is a powerful strategy for local businesses to increase visibility on search engine results pages. It focuses on optimizing a website so it appears higher up in SERPs when users search for relevant queries with a local component, such as “plumbers near me”. After all, if you are running a store in Los Angeles, you may not want or need to reach customers in Dallas.

Local SEO works by targeting keywords that are likely to be used by potential customers in the local area, and optimizing a website for these keywords. This increases the chances of appearing higher up on SERPs, thereby improving visibility and driving more traffic to your site. Local SEO also helps businesses stand out from competitors that are targeting general keywords.

By leveraging local SEO, you can ensure that people find your local businesses at the top of search results. That means more traffic and customers for you.

A local SEO strategy tailored to your specific business can make it easier for local customers and prospects to find you online. Hiring an experienced local SEO agency is an effective way to rank higher fo in the local SERPs and maximize exposure to potential local customers.

With local SEO services customized to your business, you can target relevant local searches and ensure that you gain a competitive advantage in the local market. When you look at your monthly analytics report (IE web traffic reports) you’ll be able to tell which visitors found your site on the general search and which found it from local search. Working with an SEO team who understands how to target local traffic is important.

Exploring How Social Media Impacts Company's SEO Rankings

Social media plays a large role in search engine optimization (SEO) as search engines prioritize quality content. By utilizing a range of social media sites, companies can increase their organic search visibility.

Social media can be a powerful tool for driving traffic to your website. By leveraging effective social media strategies, businesses can improve their visibility and reach potential customers who would otherwise be difficult to target.

Your goal should be to regularly create relevant, helpful, and valid content posted to various social media sites. This really can help bring in more relevant traffic. However, don’t post “fluff” or useless info. Focus on adding real value to your followers.

Scottsdale Website Design | SEO |  Web Design Phoenix | What is the Role of SEO in a Company's Marketing Plan
One of the most effective ways to use social media to drive website traffic is by engaging with your followers on different platforms. This means that you should be actively responding to user comments and questions. This helps to build trust and can also increase your search engine rankings. That’s because the content you post on social media should be linked back to your blog or website. Get it? Google takes into account these social links when calculating its rankings. Additionally, businesses should take advantage of the various features available on each social media platform – such as polls, quizzes, or live video – and use them to create engaging content that can draw in new customers. By understanding how social media impacts SEO, companies can improve their organic search rankings and gain more visibility with potential customers. Companies that hire an experienced SEO agency to help build a comprehensive online strategy will be best positioned to reap the rewards of increased website traffic. If you’re not comfortable managing social media accounts, you can hire a reliable SEO provider. Using your social media profiles is a great way to boost your search engine rankings and grow your website traffic. Understanding The Importance of Keyword Research for SEO Strategy Any SEO agency needs to have a comprehensive keyword strategy. That’s because your “Keyword rankings” in the search engine really depend on targeting the most worthwhile words and phrases. Researching good keywords is the foundation of any successful SEO campaign as it helps identify relevant wording and phrases that will attract the right kind of traffic to a website. After all, you don’t want to spend all your energy going afterwords that you “think” are good, but only turn out to be low-traffic “junk words”. Even worse, imagine you go through all the trouble to build website traffic and then discover your traffic isn’t converting into new customers. That’s common if you don’t target relevant traffic (IE: keywords that your target market would use). If you’re working with a good SEO agency, they’ll have the right tools for this research. This will show which terms are most commonly searched by users, allowing you to better target your efforts. Effective keyword search also allows an SEO agency to focus its efforts on the highest-traffic search engines for maximum organic exposure, ensuring traffic flow remains high and relevant. Even though researching keywords may be labor-intensive, investing in keyword research will undoubtedly lead to increased website visibility and an optimized traffic flow from search engines.

Why Backlinks Matter to SEO

Every SEO agency will tell you that keyword research and organic search visibility are important components of successful search engine optimization. However, there are also off-page factors that come into play such as backlinks. Backlinks matter to SEO because they allow your website to be ranked on the SERP in a certain way. Backlinks are a big deal to your overall SEO campaign.

They also give extra trust and authority to your website as other websites are linking to you – thus creating higher rankings for your company in the search engine results page. Building good quality backlinks should therefore become part of your SEO strategy in order to increase visibility and ensure that your company has high rankings in the SERPs. If you’re working with a good SEO agency they’ll know how to develop quality links.

Using Content Marketing to Generate Traffic

This is the secret sauce of most SEO agency programs. Content marketing is a powerful tool that can have a positive impact on your online visibility. SEO experts at reputable SEO agencies or SEO companies understand the importance of creating highly interesting, reliable, and valuable content that both provides the right type of information and drives traffic to your website.

Creating content tailored to your target audience increases the likelihood that they will come to your website or blog when they use search engines like Google and other popular search engines. Engaging SEO services from an experienced SEO company can help you develop a comprehensive SEO strategy. This should incorporate content marketing alongside other SEO techniques such as link building, organic SEO and local SEO. All of these combined will boost your online presence and increase search engine rankings.

Keep in mind one important point. Quality matters. You have to develop the right kind of quality content and not just turn out spam blog posts. A good SEO agency will put a lot of effort into content writing and development and you should too.

Scottsdale Website Design | SEO |  Web Design Phoenix | What is the Role of SEO in a Company's Marketing Plan

How to Measure the Success of Your SEO Campaign

SEO is a valuable tool for digital marketing and a great way to measure success. It is important to evaluate SEO efforts over time, as search engine algorithms and target markets are ever-changing. SEO agencies and SEO companies can help with this tracking and reporting by using platforms like Google Analytics to keep track of SEO performance.

SEO campaigns require thoughtful monitoring to measure campaigns effectively, be it by improving domain authority or increasing organic leads. With the right SEO tools in place, you can properly gauge your SEO tactics and gain insight into reaching your objectives.

Final Thoughts on How You Can Use SEO for Your Company

Hopefully, this post has helped to answer some of your questions regarding SEO and digital marketing. As you can see, there is a lot that goes into having a successful online presence – but it is worth it! Search engines only want to rank high-quality, relevant content on page one. That’s why working with a professional SEO agency can really pay off.

You need the right SEO company to get results (like the team at Scottsdale Website Design). Remember this. Good SEO services always include: a full SEO evaluation (AKA an audit), finding high-value keywords, good, on page optimization, and most importantly developing great content on an ongoing basis. Yes, it’s possible to do it yourself but working with an SEO agency can pay for itself many times over. 

If you need help getting started or want to learn more about how we can help increase your company’s SEO ranking, contact us for a free consultation. The team at Scottsdale Website Design would love to chat with you about your specific needs and goals.

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