Updated for 2025.
The Top 3 Search Positions on Google Get Around 70% of All the Clicks!
Sure you’ve heard that having your business show at the top of Google is important. You may be wondering how much of a difference does it really make to be at the top of page one vs page two or three. After all, won’t customers find your business either way? Well brace yourself for some shocking news. We’re going to take a quick look at how big a difference being at the top of page one can make for your results. The following info is for 2025 however this info has been fairly consistent for the last few years.
How Many “Clicks” Does Each Position On Google Get?
The following chart shows how man clicks each position on Google gets. This is very shocking info and really shows how extremely valuable it is to be at the top of page one for your keywords.
Less Than 6% of Users Will Bother Going Past Page One of the Search Results (SERPS).
Key Points
- The top 3 spots on Google get almost 70% of all clicks.
- The number one spot alone gets nearly 40% of all clicks.
- Only about 6% of users look past the first page of search results.
- The top organic result on Google captures nearly 28% of all clicks—positions 2 and 3 together push CTR past 50%, making page-one visibility crucial.
- Ranking on page two or beyond sees CTRs tumble below 7%, so even slight improvements in position can drive significant traffic gains.
- Crafting compelling, keyword-rich titles and meta descriptions boosts your snippet’s appeal and can lift CTR without changing your rank.
- Implementing structured data (FAQ, review, recipe schema, etc.) enhances your listing with rich results that grab the eye and encourage clicks.
- Regularly audit your Search Console data to spot high-impression, low-CTR pages and A/B test title/meta tweaks for ongoing optimization.
Why Being at the Top of Google Matters
Google is an absolute economic juggernaut. Did you know that in 2023 Google products and services contributed over $739 billion of economic activity… just in the US alone!
Getting to the top of Google’s search results is crucial for your business. The first page is where nearly all the action happens. The top 3 results alone get almost 70% of all clicks, with the number one spot grabbing almost 40%. If your website isn’t on the first page, most users won’t see it, making your business almost invisible online. This blog post breaks down why being at the top matters and how it can drive more traffic and customers to your site.
When people search for something on Google, they usually click on one of the top results. In fact, the top 3 results get almost 70% of all clicks. If your website isn’t on the first page, most people won’t see it. This means your business could be missing out on a lot of potential customers.
Click-Through Rates by Google Ranking Position
Here’s a simple breakdown of how many clicks each position on Google’s search results gets. The table below outlines the standard organic and paid results on a Google Search page along with their typical CTR. The CTRs are for pages without any other elements. (that means no videos, no maps, images, or shopping results and such).
| Google Search Clicks By Feature | CTR |
| Ad Position 1 | About 2% |
| Ad Position 2 | About 1% |
| Ad Position 3 | About 1% |
| Ad Position 4 | About 1% |
| Search Position 1 | About 40%* |
| Search Position 2 | About 18%** |
| Search Position 3 | About 10.% |
| Search Position 4 | About 7% |
| Search Position 5 | About 5% |
| Search Position 6 | About 4% |
| Search Position 7 | About 3% |
| Search Position 8 | About 2% |
| Search Position 9 | About 2% |
| Search Position 10 | About 1% |
| Page 2 and Beyond | Less Than 6% |
Why You Need to Be on the First Page
If you’re not on the first page, you’re basically invisible. Only about 6% of users go past the first page of results. Most people find what they need within the first few links. This is why Search Engine Optimization is so important for your business. It helps you get to the top of search results where most clicks happen.
Final Thoughts
Getting to the top of Google isn’t just about having a nice website. It’s about being visible to your potential customers. By focusing on SEO, you can improve your chances of ranking higher and getting more clicks. This means more traffic to your site and, ultimately, more business.
How Can You Get To The Top of Google?
Get a free SEO analysis to see how you are stacking up against your competitors. This is a valuable report that we’d like to offer you. It will help you see where you stand and how to improve your ranking on Google.