Choose a Great Domain Name… Important Tips to Follow

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Picture this: You’re starting a new venture, a business, a blog, or an e-commerce site. You’ve got the innovation, the drive, and the business plan. But there’s one little thing you might overlook – your domain name. It’s not little in significance, though. It’s the first impression folks get of your brand in the digital world. It’s what they’ll type, remember, and relate to your quality content or products.

Selecting a domain name is no trivial pursuit. It’s both an art and a science, combining your brand’s essence with accessible, memorable words. But worry not; we’re here to guide you through the labyrinth of domain choices and help you emerge with a name that shines. Read on for a domain name masterclass tailored to entrepreneurs, small business owners, and digital marketers of all levels.

What Makes a Great Domain Name?

Your domain name is the anchor of your online presence, and choosing the perfect one is vital. It should be bite-sized and easy to remember, resonating with your brand’s vibe and echoing its voice. Here are some tips to craft a winner of a domain name:

  • Keep It Simple: Shorter is sweeter in the world of domain names. A concise URL is more likely to stick in people’s minds and be accurately typed. Long-winded domains can get jumbled, so keep it snappy!
  • Be Brandable: Ideally, your domain name should reflect your brand and its uniqueness. Blend in a quirky portmanteau (a word blend like ‘Microsoft’) or a snappy neologism (a new word, like ‘Bonobos’). Make it memorable and specific to you.
  • Avoid Hyphens and Numbers: They make it murky. People might forget if it’s a numeral or the spelled-out equivalent, or forget to type the hyphen altogether.
  • Think Long Term: Don’t box yourself in with a name that’ll feel awkward as you expand your offerings. A name that’s too specific can limit your potential.
  • Test the Tongue: Before you ink it in, say it out loud. Is it clear when spoken? Does it parade some alliterative appeal? Ensure it’s a joy to utter!

The Importance of Keywords in Domain Names

Keywords are the compasses we use when navigating the saturated sea of search results. They define our direction and destination, and they’re mighty when web-crawlers decide how to index your site. Keep these points in mind when blending keywords into your domain name:

  • SEO Supercharge: A domain name that includes relevant keywords can give you a leg up in search engine rankings. If you’re a bakery in London, ‘’ is a keyword-powered winner.
  • Subtler Is Smarter: Don’t go overboard with keywords. Google’s algorithms are wise to the keyword-stuffing trick. Blend them in naturally, like adding herbs to your favorite soup.
  • Don’t Dilute Your Brand: Keywords are a tool, not a declaration. Ensure your domain name still speaks volumes about your brand, not just your services.

Domain Name Extensions (TLDs)

TLDs are the suffixes that come at the end of domain names, such as .com, .net, and .org. They mark your digital territory and come with a side of significance. Here’s the lowdown:

  • .com is King: It’s the most recognized and trusted TLD, so bagging a .com domain is often seen as a stamp of professional legitimacy.
  • Regional TLDs: If you’re serving a local market, TLDs like (for the United Kingdom) and .ca (for Canada) can signal your geographic focus.
  • Newer TLDs: Options like .tech, .store, and .app offer a modern twist and often indicate the nature of your business. Just ensure they’re reputable, as some TLDs can carry a stigma.
  • Avoid spammy domain extensions. There are some other great domain extensions out there these days but in general .com is going to look the most professional. I do see a lot of businesses using .io domains these days, so you can look at that as another option. However, many of the domain extensions (like .shop, .blog, .US) can seem spammy and cheapen your brand.

Legal and Ethical Considerations

You don’t want a domain name that’s a legal labyrinth, so check the following boxes before you register:

  • Trademark Watch: Ensure that the name you pick isn’t already trademarked. You might love ‘QuikGro’, but if it’s a registered name, you’ll hit a legal roadblock. It’s a good idea to run a trademark search at a website like
  • Stick to Your Lane: Stay clear of copyrighted material. It’s not worth the legal entanglement, nor does it reflect well on your brand.
  • Ethics on Point: Your domain name is part of your business’ reputation. Avoid controversial or offensive terms if they don’t align with your brand message.

Tools and Resources for Choosing a Domain Name

You’re not alone in this domain name quest. Here are some trusty tools to help you shape your online identity:

  • Domain Name Generators: Websites like Looks and’s Business Name Generator can churn out suggestions based on your keywords and criteria.
  • Availabilty Checkers: Services like WHOIS and domain registrar sites will tell you if a domain name is up for grabs.

Where to find Premium Domain Names

Sometimes, the perfect domain is already claimed, but all isn’t lost. You can explore premium domain options that can give your brand a head start in the name game.

What Are Expired Domains and How Can They Help Your SEO?

Expired domains are those that were not renewed by their owners. Some might have had a great reputation and strong backlinks – a golden egg for your SEO strategy.

Marketplaces for Domain Names

When shopping for pre-owned or premium domains, online marketplaces offer a wide selection. Here are a few to note:

  • Auctions at GoDaddy and Flippa serve up a diverse range of domains.
  • Sites like Serp.Domains, and specializes in domains with SEO history. These can be a treasure trove of, you guessed it, expired domains. Of these, is a personal favorite. It’s a great place to find domains with SEO power and backlinks.
  • For high-quality, on-brand domains, check out Odys.Global, a premium domain marketplace.


Your domain name is a headline, a welcome mat, and an address all in one. It’s got to be good, and it’s got to be yours. With these insights and resources, you’re equipped to choose a domain name that’s the perfect fit for your brand, your aspirations, and your online presence. Get out there, brainstorm, and secure the domain that’ll tell your story to the world. Your digital adventure starts with a name – make it a great one!

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