As a small business owner, you probably know a lot about your own company, but may not no much about what it takes to make a great website. That’s why it’s such a good idea to work with experienced professionals (like Scottsdale Website Design). Having been in business for over 10 years, we want to share with you some of the biggest mistakes we see websites make. These errors stem from a poor understanding of what needs to be done to create a compelling, unique and user friendly website.
A small business that is looking to design an enjoyable, navigable and interesting website for its clients and visitors should avoid the following mistakes under all circumstances:
1) Insufficient Content
It is crucial to have quality content on your website. Your visitors are eager to learn more about your business and understand how you can help them. Having nothing but simple imagery on your website for the sake of achieving a sense of minimalistic design is going to leave your visitors guessing and craving for more. A website should not be overly cryptic. Make sure that the website is absolutely clear on how the visitors can benefit from your products or services.
2) Crowded Website
Small businesses are known to cram too many things on their website. Putting an excessive amount of text or visual content on the site is not going to help your business. Irrelevant information is going to confuse people and force them to leave. Furthermore, crowded websites also take an extremely long time to load, which is going to annoy internet users that have a short attention span. Busy designs like the plague must be avoided at all costs.
3) Poor Navigability
If a small business focuses all its resources on placing quality content on the website, it is going to completely forget about the important step of making the site navigable. Websites of small businesses often have a very elusive navigation menu. If your navigation menu is hard to find, then people will not be exposed to the well worked content you put up on your website. Besides, struggling to find information can turn out to be an agitating experience for visitors.
4) Unappealing Design
When you are trying to make your website appealing, the most important thing that you need to consider is your target audience. The website has to look and “feel” right to the people that you plan to sell your product or service to. Small businesses often get their design wrong by trying to imitate the look and style of websites of larger businesses with a different target audience.
5) Misplaced Ads
Advertising is an important income stream for the websites of small businesses. It is a necessary evil that small businesses need to resort to in order to make sure that their websites result in a positive ROI. When greed takes over, small businesses start misusing the tool of advertising. This compromises the quality of their website as it gets stuffed with countless ads that are noisy, flashy and incredibly annoying. Such ads frustrate visitors and compel them to never return. This is why it is extremely important to analyze all the ads on the website and place them at the right spots. Extra attention must be paid to pop-ups, as they cause the most damage.