SEO - Search Engine Optimization
Do you need prospective customers to easily find your website in major search engines such as Google, Yahoo, Bing and others? Your websites position (ranking) in these search engines can have a major impact on your bottom-line and the overall success of your business. It's estimated that the majority of search users won't take the time to go past the first page of search results. So if you're website isn't on page one, then you're loosing business. If you're websites ranking is important to your success, then we can assist you with a custom, on-going program to improve your site's position in the major search engines. We can help aggressively improve your website ranking and drive traffic.
Get a free SEO report for your Website (a $50 value)
Why Isn't My Website Ranking Better in Google?
Perhaps you're a business owner who recently launched or upgraded their website only to find that it's not ranking in the search engines as well as you had hoped. Your company's ranking can have a major impact on how many new customers you attract. It's estimated that 76% of people will turn to search engines like Google vs. the phone book when they are looking for business information. Want to know what are the critical elements that affect your websites ranking in major search engines? Contact us for a free website evaluation.
Our SEO Process
When it comes to finding an SEO company, there is a lot of information available (most of which is confusing, misleading or just plan inaccurate). At Scottsdale Website Design, we do things a little bit differently. We know that you want tangible, measurable results for your hard earned money, not ambiguous, empty promises and slick sales talk. Some SEO companies will use tricks and gimmicks to temporarily boost your sites ranking for certain keywords. These are often refereed to as "black-hat" SEO tactics, and in the long run they will hurt your ranking more than it helps. At Scottsdale Website Design, everything we do is strictly above board. We use strictly "white-hat" techniques (AKA. Google approved and above board strategies) to help build your natural search engine ranking.
In order to create the best possible results for our clients, we follow a systematically five-step process to build your ranking in major search engines like Google, Yahoo and Bing.
Step 1- Keyword Research and Analysis
We start by helping you determine which keywords and phrases you should be trying to rank for. By using systematic research methods, we can use real world data to find out what words will product the most traffic for your business. People are often very surprised to learn that the words they thought would be the most profitable and productive really aren't. For instance, let's say you run a tennis school and you thought that "learn tennis" was the word you really wanted to rank well for on Google. However, it turns out that "tennis school" will bring you almost twice as much traffic to your website. This is why it's so critical to make sure you're targeting the most effective keywords possible. We can help you do just that.
Step 2- Optimizing Your Site
Next we go through your website and optimize the various pages make them rank well for the keywords you're targeting. This is a very important process and takes a knowledgably, experience professional. There is a lot of bad information floating around about what will make a web page rank well in search engines like Google. We cut through all the myths and hearsay to produce tangible measurable results for you.
Step 3- Build Inbound Links
Every time another website links to yours, Google looks at it as sort of a vote for your website. It's critically important to not just have sites linking to yours, but to have the RIGHT websites. We work to build high-quality, inbound links from relevant sites to help boost your search engine ranking.
Step 4- Monthly Reports
We provide you with ongoing monthly (or even weekly) reports about how your website is ranking, where you've improved, and what still needs work. These detailed SEO reports have a lot of very useful and relevant information to help you evaluate how effective the SEO process has been for your site.
Step 5- Rinse and Repeat
It's important to know that there is no instant fix for your search engine ranking. It takes a consistent, ongoing effort to actually improve your ranking in a meaningful and tangible way. Some SEO companies will use gimmicks to try and trick the search engines into ranking your site higher, but these are very temporary and will ultimately hurt you in the long run.
Contact us today if you'd like to hear more about how Scottsdale Website Design can help improve your website's search engine ranking.